2nd Annual Insurance Direct Marketing E-Commerce Assembly 2005 – Tactics, Tools, and Techniques for Success

Berwyn, PA (PRWEB via PRWebDirect) March 24, 2005 -- The 2nd Annual Insurance Direct Marketing E-Commerce Assembly 2005 is the only conference that clearly, specifically focuses on the Internet as an insurance direct marketing tool.


This two-day assembly, produced by The Credo Group and JCG Group Conferences, Ltd., offers case studies and presentations from major insurance operations including Globe Life, United Healthcare, Northwestern Mutual, Response Insurance, AAA Life Insurance, Prudential Financial, and others. A special presentation by LIMRA International is slated along with idea-exchange round tables and E-Commerce Success Workshop: Creating an E-Commerce Capability – from Strategy to Sales in 120 Days.

The keynote address, Achieving Online Sales Success – A Holistic Approach, will be given by Harold Huffstetler, president and CEO, AAA Life Insurance. Other topics include:

•    Geographic Targeting Online: Breakthroughs in Online Insurance Marketing
•    Building Predictive Models for Cyber Space – the Next Generation in E-Marketing
•    Business Process Outsourcing – Cheaper, Better, Faster with Help from the Web
•    The Regulatory World Today
•    Web Enabling the Agent Sales Environment – Improving Sales Efficiency and Enhancing Customer Service
•    Empowering Agent-Driven Direct Marketing – an E-Mail-Centric Approach
•    Meeting the Online Customer’s Need for Speed with Straight-through-Processing
•    eCRM and Health Insurance – Building Customer Relationships Online
•    Web-Enabled Policy Administration – Effectively Integrating New Technologies in Legacy Environments
•    Affluent Customers and Technology – an Emerging Opportunity for Insurers
•    Bonus Session: Hispanic Marketing Online

Delegate pricing is $895 with a $200 early bird discount (before May 15, 2005), and $100 discount for each additional delegate from same company. To register, or for additional information, contact Betts Jackson at 866-450-7005 or bettsjackson @ jcg-ltd.com. For exhibitor information, contact Ginny Simon at 610-889-2036 or gsimon @ projectmarketing.com.

About The Credo Group
Based in Warminster, PA, The Credo Group is a leading digital insurance agency specializing in creating alternative distribution channels for insurance carriers. The Credo Group’s "Online Insurance Marketing: From Concept to Profitability in 120 Days or Less" was held in May 2004 in Princeton, NJ. Contact Kevin McKenna, chief executive officer, at 267-803-1302 or by e-mail at kmckenna @ thecredogroup.com. Visit The Credo Group online at www.thecredogroup.com.

About JCG Group Conferences, Ltd.
JCG Group Conferences, Ltd. is part of JCG Group, Ltd., a horizontally integrated international insurance and financial services direct marketing consulting group founded in 1990. JCG Group Conferences, Ltd. has been successfully producing conferences and executive workshops totally dedicated to the business of insurance direct marketing for the past 11 years. Contact Don Jackson, JCG Group Conferences Ltd., and JCG Group chairman, at 866-450-7005 or by e-mail at donjackson @ jcg-ltd.com. Visit JCG Group, Ltd. online at www.jcg-ltd.com.

Note to Editor: for press pass information, contact Ginny Simon at 610-889-2036 or gsimon @ projectmarketinginc.com.

Contact:
Linda Barba
Project Marketing, Inc.
610-889-2036

# # #