AboveTheLine.TV Launches "Win a Trip to the 16th Annual Music Video Production Association Awards" Contest

Los Angeles, CA (PRWEB via PRWebDirect) May 1, 2007 -- AboveTheLine.TV (http://www.abovetheline.tv), a niche social network for the music video industry and the online component of the multi-platform reality show "Above The Line: The Search For America's Next Music Video Director," kicks off its public beta today with a "Win A Trip To the Music Video Production Association Awards" contest. The director of the highest-rated music video by May 7th will be whisked away to the 16th Annual Music Video Production Association Awards (http://www.mvpa.com) for an all expenses paid event-jammed trip that includes dinner at a chic LA eatery with a prominent director followed by limo transportation to the awards and after-parties at Los Angeles' Orpheum Theatre on May 16th, 2007.


AboveTheLine.TV's mission is to provide opportunities for music video professionals to get recognized and rewarded for their work.

Music videos fans can also participate in exclusive interactive interviews such as this month's feature on award-winning director Jeremy Rall, view the latest music video industry headlines from VideoStatic.com, explore recent music video production locations provided by California's top locations company, Plan-It Locations, and access hosted chats with music video industry insiders through MusicVideoWire.com.

"We are distinguished from other video-sharing communities because of the quality of our videos- instead of mash-ups and karaoke, the videos posted on our site are done by those who are pursuing a career in filmmaking." said Preeti Shrivastava, Executive Producer at Above The Line Media. "In addition to using the site to network and host their online portfolios, directors can interact with each other to find out how certain production elements were accomplished. One of our highest rated videos right now is by a former NFL athlete turned music video director who was able to get Lamborghinis and Hummers in his $100 budget hip-hop video by shooting model cars on his desk and flawlessly super-imposing them in scenes with the artist using a green screen method."

Ms.Shrivastava, a former music video director, heads up production of "Above The Line: The Search For America's Next Music Video Director" along with partners Mark Hason, the former Senior Director for Clive Davis at Arista and video commissioner at Tommy Boy Music, and Danny Wright, the former Director of Artist Development for Arista Records and head of video promotion for Universal Records. The reality show is represented by Los Angeles-based Rebel Entertainment Partners Talent and Literary Agency. (http://www.reptalent.com)

Above The Line Media is currently forming strategic relationships with record labels and brands who are interested in taking advantage of the enormous market visibility music videos offer as they are now available on network, cable, broadband, mobile, and portable media platforms.

AboveTheLine.TV's next promotion is with San Francisco based Meez (http://www.meez.com), who will create a custom music video-themed "AboveTheLine.TV" avatar background that is set to be launched on May 16, 2007, the day of the Music Video Production Association Awards.

About Above The Line Media
Above The Line Media is the production company behind the multi-platform reality show "Above The Line: The Search For America's Next Music Video Director." The show, which is represented by L.A.-based Rebel Entertainment Partners Talent and Literary Agency (http://www.reptalent.com ) is being executive produced by Mark Hason, former Senior Director for Clive Davis at Arista/video commissioner at Tommy Boy Music, Danny Wright, former Director of Artist Development for Arista Records/head of video promotion for Universal Records and former music video director Preeti Shrivastava. "Above the Line" is being produced in collaboration with the Music Video Production Association (http://www.mvpa.com). Additional partners include Gorilla Production Software (http://www.junglesoftware.com), VideoStatic.com (http://www.videostatic.com), Plan-It Locations (http://www.planitlocations.com) and MusicVideoWire.com (http://www.mvwire.com).

For rules and instructions on how to enter the "Win A Trip To The MVPA Awards" contest, visit http://www.abovetheline.tv. The director of the highest rated video by the May 7, 2007 deadline will win an all expenses paid trip to Los Angeles to attend the 16th Annual Music Video Production Association Awards, the runner-up will win a custom edition "Above The Line: The Search For America's Next Music Video Director" video iPod, and the third place director will win an Music Video Production Association membership.

About the 16th Annual Music Video Production Association Awards
The 16th Annual Music Video Production Association Awards is being hosted by the Music Video Production Association at the Orpheum Theatre in Los Angeles on May 16, 2007. Tickets are available to the public through the MVPA's website at http://www.mvpa.com. The gala affair features the work and attendance of today's top music video artisans, including directors, cinematographers, production designers and stylists. Past guests and honorees include Green Day, Hoobastank, Christina Aguilera, Kanye West, Pussycat Dolls, Rob Zombie, Michel Gondry, Mark Romanek, Spike Jonze and David Fincher. The Music Video Production Association is also offering 20% off membership rates for users of AboveTheLine.TV.

About Meez
Meez's (http://www.meez.com) mission is to make online interactions more expressive and fun. Offering advanced avatar-building technology and a huge selection of content options, Meez.com enables users to create highly-customized 3D avatars in minutes. Meez I.D.s can then be used all over the Internet as the virtual identity that teens, college students and other consumers display as they chat, blog, gawk and play online. Meez was developed by Donnerwood Media, an online entertainment company based in San Francisco and backed by Battery Ventures, Transcosmos Partners, Allen & Co. and other individual investors.

Contact: Jyoti Shrivastava                                                 
Shrivastava Media Group                                       
Tel: (310) 980-0723                                  
E-mail: js @ thesmediagroup.com

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