(PRWEB) May 10, 2007 -- Leading apparel shopping engine ShopForClothes.com has added a Pay Per Click option for online merchants looking for top placement within the shopping engine. ShopForClothes.com has a thriving affiliate catalog of products that is now being complemented with Pay Per Click merchandise to allow products to be featured for internet shoppers on the website.
ShopForClothes.com Director of Technology Brain Grady points out the advantages of the feature- "Our PPC engine allows merchants to get their goods directly in front of potential customers, customers who are actively seeking their products. Since our business is exclusively clothing and accessories, we invite a far more focused user who isn't distracted by products in irrelevant categories like electronics or furniture." He goes on to say that "we're watching our premium clothes brands grow substantially as we're maturing, and it's a natural for the premium merchant to hope to get top placement to show off their lines of clothing. After all, our premium merchants are proud of their merchandise and we in turn are proud to feature them. There's direct synergy there."
Grady points out that "perhaps the greatest opportunity is where we there is no competition, in many of the categories where fashion premium clothing is not prevalent. A vendor today can come to ShopForClothes.com and get top placement in categories like men's sweaters at click rates a fraction of what they're paying elsewhere. Some very lucky vendors will someday soon be talking about the "good old days" at ShopForClothes.com, but the reality is that the good old days are here right now".
The Pay Per Click registry for merchants at ShopForClothes.com is accessible directly on the website homepage or at ShopForClothes Merchant Area.
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