Denver, CO (PRWEB via PRWebDirect) May 15, 2007 -- Local search marketing’s phenomenal growth underscores the reality that it’s all about the “I”—especially online. What do I want? What do I like? What am I going to get? Location3 Media, Inc. launched Local Search Traffic (www.localsearchtraffic.com) to help small- to medium-sized businesses (SMB) tap into the millions of “I” searches conducted each day for products and services in their own backyard. Local Search Traffic enables SMBs to extend the personal touch of their telesales force and acquire the automation, conversion rate and tracking capabilities that only local search marketing can deliver.
According to an annual comScore study released in late 2006, in the first half of 2006, 47 percent of consumers visited a local merchant as a result of their search, 41 percent made contact offline and 37 percent made contact online. “Local search marketing levels the advertising field because it puts the searcher in the driver’s seat, not the company,” says Andrew Beckman, president of Location3 Media, Inc. “The user is searching and pulling data on their terms. It’s up to the company to make sure they’re found when the user comes searching, and that’s where local search marketing can make the difference.”
This same study also noted:
1.
Sixty-three percent of US Internet users performed a local search (approx. 109 million people)
2.
Fifty-two percent searched specifically for a business phone number or address
3.
Forty-one percent searched for info on local services (cleaners, lawyers) in their home area
4.
Nearly 60 percent searched for something entertainment related (restaurant, theater, theme park)
In the SMB space, early adopters such as real estate agents and mortgage sellers have embraced local search marketing, but the majority of SMBs have only tinkered with it, and many have chosen to ignore it all together. The statistical reality is that local search marketing is only gaining more momentum and SMBs can’t afford to ignore it or view it as an afterthought.
Location3 Media launched Local Search Traffic to offer SMBs a turnkey service that is simple, effective and cost-efficient. Local Search Traffic offers two fundamental local search services:
1.
Business profile syndication: The business profile service is based on a minimal annual fee for the management and distribution of company listings on all search engines, directories and Internet yellow pages.
2.
Geo-targeted cost per click management: This technique utilizes advanced technology to read a searcher’s IP addresses and then display ads only when the searcher is located within a certain zip code or mapped area.
Local Search Traffic employs specialized experts that can assist SMBs from campaign start to finish, so no upfront client knowledge about local search is required. Both services are managed and monitored by Local Search Traffic representatives to ensure a client’s time and resources are not wasted. To measure the effectives of the campaign, Local Search Traffic uses Media Agent, Location3 Media’s proprietary tracking and analysis system, to evaluate what is and what is not working and to make real-time changes as needed. Local Search Traffic is ideal for SMBs looking to boost their localized presence or for national companies looking to make an impression on a regional level.
For additional information, please visit www.localsearchtraffic.com or call at 303.291.6973.
About Local Search Traffic
Local Search Traffic is a subdivision of Location3 Media, Inc. (www.location3.net), a technology-driven direct marketing company that delivers Internet marketing solutions for business targeting audiences on local to global scales. Location3 Media, Inc. was founded in 1999 and is now parent to other specialized Internet marketing companies as well: SearchAdNetwork, a leading authority of search engine marketing with years of experience in pay per click management and search engine optimization; and Hispanic Targeting, a full-service search engine marketing solution dedicated to targeting the Hispanic population through each of the leading search engines. Location3 Media boasts a full roster of experienced and knowledgeable team members, well-versed in several specialties: account management, graphic design, information technology, web site design, sales, accounting and finance, copywriting and office administration.
Contact:
Angie Pascale
303.296.4117
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