New York, NY (PRWEB via PRWebDirect) May 21, 2007 -- Opt-Intelligence (www.opt-intelligence.com) announced today that the emails it sends on behalf of its advertiser clients, to confirm consumer opt-ins, are now certified by Return Path’s Sender Score Certified program.
A service of Return Path, Inc., Sender Score Certified is the leading 3rd-party email accreditation program. Sender Score Certified allows email senders to identify themselves as among the elite in terms of reputation standards. Certified senders undergo a continual qualification process to maintain program status. Accreditation by Return Path’s Sender Score Certified program increases email delivery rates to more than 135,000 domains that use the program as a whitelist.
“We are very pleased to have been accepted into this elite program,” said Dan Felter, CEO of Opt-Intelligence. “We only send out one type of email and that is to confirm the explicit opt-in, by a consumer, to one of our advertiser client offers. This certification helps to make sure that those confirmation emails are received by the consumers who opted-in to the offers so that they can begin a direct relationship with the advertiser. Qualifying to participate and continually meeting the extremely strict standards set by this program is a tremendous validation of our approach to opt-in advertising. We look forward to a long relationship with Return Path.”
About Opt-Intelligence
Founded in 2003, Opt-Intelligence Inc. (www.opt-intelligence.com), runs a leading opt-in advertising network built on its own proprietary technology. Opt-In advertising consists of a consumer explicitly opting-in to share their personal information with a specific advertiser while never leaving the network publisher’s website. Opt-Intelligence offers many different placements options including, co-registration, post-registration, banner and video overlay. Publishers making up the network include Orbitz.com, Ediets.com and StarMagazine.com. Advertisers using the network to generate opt-in leads include Circuit City, eBay, Nokia and Procter & Gamble.
About Return Path’s Sender Score
Sender Score, Return Path’s Delivery Assurance Solutions division, helps mailers get more email delivered to the inbox by giving them the tools and insight to monitor and diagnose deliverability failures, build better email reputations, and minimize or prevent future blocking, filtering, and rendering problems. Sender Score works with both the sending and receiving communities to bring more transparent standards to email delivery and filtering. Return Path’s delivery assurance solutions include Sender Score Monitor, Sender Score Manager, and the Internet’s most widely used whitelist, Sender Score Certified. For more information, visit www.senderscore.com. Get your reputation score at www.senderscore.org.
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