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Los Angeles, CA (PRWEB via PRWebDirect) June 25, 2009 -- Westfield shopping centers across the country announce the launch of WFamily, a new family program offering moms and dads exclusive membership which treats them to special shopping discounts, activities and amenities.. Membership is free. One of the key highlights of the Family program is "Westfield Wednesdays," when all WFamily members receive exclusive savings each week just by showing their WFamily card to participating retailers. In addition, members will receive invitations to special events and activities, a free newsletter, and a dedicated website with family specific content.
WFamily will officially launch June 26-28, and each Westfield shopping center will celebrate with free family friendly entertainment and fun, including kiddie rides, and balloons and even Westfield gift cards at no fee-to-purchase just for signing up and becoming a WFamily member. During the weekend celebration, special greeters will be on hand to answer questions and sign up new members for WFamily.
"Westfield continues its commitment to offer families the best shopping experience they can explore together," said Alan Cohen, executive vice president of marketing and partnership marketing with Westfield. "WFamily is an extension of the special amenities we have in place for families including Family Lounges, play spaces and more."
One of the key benefits for WFamily members is the savings available through exclusive offers from participating national, regional and local retailers. "We recognize that saving money is top of mind these days, and with the collaboration of our retail partners such as Build-A-Bear Workshop, The Children's Place, Finish Line, Gap and many others, WFamily delivers valuable savings to our members," Cohen continued.
WFamily and 'Westfield Wednesdays' is an extension of a comprehensive menu of amenities and services in place for families at Westfield shopping centers. These special perks include: preferred expectant mom parking; children's play spaces, where youngsters can interact and stretch their minds as well as their bodies while parents relax; special family dining areas in Food Courts; and Family Lounges, designed especially for parents with infants and toddlers in tow, featuring private nursing rooms, changing stations, a microwave and bottle warmer, family videos, comfortable seating, and a private restroom with adult- and child-sized fixtures.
Additionally, as part of this program, Westfield has partnered with the Scholastic Summer Challenge™, a global summer literacy campaign motivating kids to read "4 or more" books through the summer, when school is out. All summer long, kids ages 8 and up can take the Summer Challenge to record their minutes spent reading, earn points for their team, play games and chat about books. To further encourage reading, the first 500 families at each center to join the WFamily program during launch weekend will receive a free gift that includes an age-appropriate Scholastic book, a fun bookmark, and a summer reading list throughout the United States while supplies last.
About Westfield
The Westfield Group (ASX: WDC), is an Australian-based company with interests in 119 shopping centers in Australia, New Zealand, the United Kingdom and the United States. In the U.S., the Group has a portfolio of 55 shopping centers that are home to more than 9,000 specialty stores and comprise approximately 63 million square feet of leasable space in California, Connecticut, Florida, Illinois, Indiana, Maryland, Nebraska, New Jersey, New York, North Carolina, Ohio and Washington.
Contact:
Priscilla Visintine
314-821-8232
http://www.westfield.com
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